Beyond the Game

We are enthused to share our recent interview with Lucila, going live, in which she sheds light on the latest strategies and success of Belatra in Latin America.

 

• Deep Roots, Lasting Partnerships

For Belatra, Latin America is a priority market built on a foundation of over 15 years. She describes it as a devotion that goes beyond business and is based on genuine relationships. 
"In Latin America, people do business with trust, emotions, and connection," she says. It allows forming strong partnerships and campaigns that really hit home. 

 

• Games Designed for Local Players

Our development is driven by a deep understanding of the LatAm player. Lucila portrays them as ardent, curious, and highly engaged, which explains why we prioritize mobile optimization, quick loading, and immersive experiences. Additionally, we make our themes emotionally resonate with players by engaging local creators and incorporating feedback from the very beginning stages. 

 

• Spotlight on Fortune Mummy

This player-first approach was key to launching our newest title, Fortune Mummy. Lucila shares the story of how we extended our Mummyland Treasures saga, creating a growing “Mummyverse” with advanced functionality and a launch plan that places a strong focus on early feedback and localized campaigns. 

 

• A Vision for the Future

 

In the future, Lucila predicts a significant expansion in the region. We continue to focus on being at the forefront and defining our future in Latin America through high-quality and locally sensitive slots, forging stable operator partnerships and alliances.  

 

• Discover More

 

Dive into the full interview to get all the insights on our further plans and future vision.