Three Leaders, One Vision

We recently had three of our team members interviewed by industry publications who wanted to know more about us, and we thought you might like to hear what they had to say right here. Our Head of Business Development, Mikhail Voinich, spoke with OC24 Ltd, while our Chief Marketing Officer, Kateryna Goi, delivered a powerful message in G3 Magazine. Additionally, Florencia Mendiuk, our Account Manager for LATAM, shared her insights with Yogonet. Together, these interviews paint a clear picture of what drives Belatra forward, and we think it's worth a read.

Mikhail on Partnerships, Padel, and Playing the Long Game

In his Q&A with OC24 Ltd, Misha pulled back the curtain on how we approach growth. The core of it? A "relationship-first" mindset. We're not here for transactional deals, we seek partners who share our obsession with quality and player experience. From our "Remote-First, Team-Always" approach (200 specialists and counting) to our strong cultural integration throughout LATAM, which goes beyond translating games to entire experiences in 16 languages, it's all about this philosophy.

And yes, we sponsored a padel tour. Misha addressed this head-on, and his explanation is one we're proud to stand behind: "Belatra is about more than just complex math and graphics. We're about shared values, an active lifestyle, and building real-world connections." That sporting heart runs through our whole team, including former professional athletes who now channel that competitive energy into building our games.

Product with Purpose and a Personal Touch with Kateryna

Our product philosophy was central to the G3 Magazine interview. One line from our CMO, Kateryna, captures it perfectly: "Technology should never overcomplicate the game; it should make it deeper and more personal."

It's not just a good idea, it's how we build everything. We strongly oppose the "one size fits all" approach and use mechanics that fit the target audience. For Millennials, that means immersive worlds like our Mummyverse and classics like Piggy Bank. And it's the adrenaline rush of instant and crash games like Goose Boom Bang for Gen Z. Our Free-Slot platform serves both groups too: a risk-free playground for players and a full live showroom for our partners, complete with roadmaps and marketing materials.

And Florencia brought a long-term perspective shaped by Belatra’s legacy: "Being ‘in the game’ for over three decades gives us a unique perspective that few can claim. It’s not just about the passage of time; it’s about the accumulated expertise and ‘visual intelligence’ we’ve gained."

All three interviews reveal that we are operating at full steam, continuing to expand our exclusive partnerships, building out the Mummyverse, and having a busy pipeline in the second half of 2026. You can read the full interviews for a deeper dive, but the message from all three conversations is the same: We build for people, not just for platforms at Belatra.