iGaming on the Court

In the iGaming industry, the emphasis in business communication is increasingly shifting towards informal interaction. Today, strong partnerships are built not only on commercial performance, but also on personal interaction. Dinners, themed parties, workshops, and, of course, the main networking trend of recent years — padel tennis — are becoming effective venues for meeting the teams that shape the future of the business.

It was this transformation of B2B communications that was the subject of an interview with Kateryna Goi, CMO of Belatra, and Delfina Crespo, Head of Marketing Communications at Blokotech, for SoloAzar.

The Bloko Padel Tour 2026 project, supported by Belatra Games as a Gold Plus sponsor, was at the center of the conversation as one of the most striking examples of how sports help strengthen professional ties in the industry. The speakers talked about the advantages of informal networking, summed up the interim results of the tournament, and shared their expectations for the Grand Final, which will be held on November 2 in Rome. The previous regional stages of the tour were successfully held in Buenos Aires, Miami, and Malta.

About business benefits:

From a business perspective, we already see clear results. These interactions often evolve into real discussions, stronger connections, and follow-ups that continue after the events. At this stage, it is safe to say that this format complements traditional B2B networking and adds a more human, relationship-driven layer to business development.

KATERYNA GOI,

CMO at Belatra

About the boundaries that Padel is erasing:

Each market has its own business culture, and that is something we respect a lot. In Latin America, relationships are usually very personal. People want to know who they are working with and build trust before moving forward. In Europe, there is often a stronger focus on structure, timing and efficiency. Padel helps bring those worlds together. Everyone understands the same language: teamwork, respect, competition and enjoyment.

DELFINA CRESPO,

Head of Marketing Communication at Blokotech

About the search for new event formats:

People in our industry are very modern, highly connected, and let’s say, a bit "spoiled" when it comes to networking formats and events. Traditional dinners in restaurants are no longer as exciting on their own. Of course, the classic format — good food, wine, and face-to-face conversations — is still relevant and absolutely valuable. But for an event to truly stand out and deliver strong brand impact today, it needs to feel more engaging and different.

KATERYNA GOI,

CMO at Belatra

About the growing popularity of padel tennis in B2B:

Padel is growing because it fits perfectly with the way people want to connect today. Business communication is becoming less rigid and more experience-driven. People no longer want to build relationships only through formal meetings or corporate dinners. They want to share moments, create memories and connect in a more natural environment.

DELFINA CRESPO,

Head of Marketing Communication at Blokotech

About the plans for the Grand Final in Rome:

We can already reveal something very exciting: the grand finale from both categories will take place inside the venue during the second day of SiGMA World in Rome.

Guests can expect exciting matches, entertainment, familiar faces and a lot of energy around the whole experience. We do not want to reveal everything yet, but I can say that Rome will feel like a true celebration of the Bloko Padel Tour.

DELFINA CRESPO,

Head of Marketing Communication at Blokotech