Stand Strategy & LatAm Trends

In a saturated B2B landscape, market impact isn't defined by stand size or release frequency — it is defined by execution. Speaking with iGaming media, the Belatra Games team unpacks the strategies behind their growth: turning high-stakes exhibitions into tangible partnerships, building games that hold player interest for years, and driving market expansion through real player data rather than assumptions.

Kateryna Goi, CMO at Belatra Games, recently spoke with Digital Gaming News about key strategies for exhibition success, contractor selection, and event preparation.

Choosing Contractors for Exhibition Stands

In the interview, Kateryna mentioned that first-time exhibitors can benefit significantly from partnering with a professional agency. She noted that such agencies take charge of full project coordination, helping to minimize the risks and complexities associated with managing multiple suppliers.

She further emphasized that regardless of which partner a company chooses, prioritizing transparency, solid industry expertise, and flexibility is essential. As she pointed out, unexpected challenges are bound to happen in exhibition marketing, making a solution-oriented mindset crucial.

Who Is More Important Than the Stand

Speaking about event dynamics, Kateryna highlighted that while an exhibition stand is a valuable asset, it cannot negotiate, pitch, or close deals on its own. She explained that a booth simply provides a professional environment, whereas the team members themselves are the ones who build actual business relationships.

She also pointed out that while a booth generates initial opportunities, thorough team preparation is what actually turns them into real business. In her view, key factors driving success include scheduling meetings well in advance, understanding potential partners, and maintaining diligent post-event follow-ups.

The Importance of Team Preparation

Kateryna cautioned that companies often focus all their energy on booth design while overlooking team readiness. She explained that although an eye-catching stand successfully attracts visitors, only a well-prepared team can convert that initial interest into solid partnerships.

Before stepping onto the exhibition floor, she advised that every team member should have a clear, actionable plan. In the interview, she recommended studying the exhibitor list in advance, identifying target companies to meet, and mapping out strategic navigation routes across the halls.

Lucila M. Barletta, Head of Accounts LatAm at Belatra Games, shared insights with GBC Time regarding account management, market localization, and player engagement across Latin America.

The Importance of the Account Manager's Work

During the conversation, Lucila explained that with hundreds of titles competing in operator lobbies, simply being listed is not enough to drive success. She highlighted that daily account management plays a pivotal role in localization through continuous operator communication, lobby monitoring, pitching tailored promotions, and securing prominent feature placements.

Stereotypes Surrounding the Latin American Market

Lucila also addressed common market misconceptions, noting that players in Latin America are highly diverse and eager to explore different game dynamics. She stated that a title can succeed based on strong mechanics, visual identity, or engaging characters—even when its theme has no direct connection to local culture.

Furthermore, she stressed that industry decision-makers should be careful with geographic assumptions. In the interview, Lucila emphasized that real data on player behavior and game metrics provides far more reliable guidance than regional stereotypes.

The Offline Mummy Tour Project

Discussing brand engagement, Lucila detailed Belatra’s Mummy Tour initiative, which brings the iconic digital Mummy character from slots like Mummyland Treasures, Santa Mummy, Fortune Mummy, and Mummy's Mines into land-based casinos across Argentina. She explained how this offline activation allows players to interact with the character, join activities, and receive branded gifts, creating shareable social media moments that make the brand far more memorable.

Ivan Shlapunov, Key Business Development Manager at Belatra Games, spoke with iGamity about modern game design priorities and evaluating project profitability.

Making Games Meaningful

In the interview, Ivan explained that releasing a good slot is no longer sufficient in today’s market. He noted that developers must build compelling narratives around their games and create standout features that give players a clear reason to return years after the initial launch.

Measuring True ROI and Virality

When discussing performance metrics, Ivan shared that Belatra evaluates project ROI by a game’s ability to maintain momentum far beyond its initial release. He highlighted that true profitability relies on sustained market interest, organic streamer and player discussions, and viral momentum that continues spreading beyond paid marketing budgets.

Belatra contributed key market insights to Slotegrator’s latest ebook, highlighting regional trends and localization tactics.

Latam Market Preferences Based on Belatra Portfolio

In the ebook insights, Belatra highlighted that LATAM player preferences are highly focused on specific themes. The report noted that within "The Guy" game series, fishing-themed slots perform particularly well compared to hunting titles, reflecting local leisure habits. At the same time, classic games like Lavish Joker rank among top performers, as traditional casino imagery naturally appeals to the region's strong offline gambling culture.

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